Once upon a time between 2004-2006, OCZ was a well-known manufacturer of high-end memory components and power supply units that sold under the motto Founded by Enthusiasts, for Enthusiasts. During the peak economy in 2007, OCZ Technology CEO Ryan Petersen proved his devotion to enthusiasts by purchasing PC Power & Cooling (May 2007), swiftly followed by elite system-builder Hypersonic PC (October 2007). Through the years that followed, OCZs brand name would successfully sell NVIDIA GeForce graphics cards, overclocker heatsinks, premium thermal pastes, hardcore gaming peripherals, and even a mind-controlled Neural Impulse Actuator (NIA). On March 2008, OCZ Technology revealed the industrys first consumer Solid State Drive – the apex of their dedication towards high-performance computer hardware enthusiasts. The future looked so very bright, until stock value became the mission. As of 26 October 2012, many of the great minds behind OCZs enthusiast movement were without work.