Gamers might rely on NVIDIAs hardware for its superior grap hical processing power and affordable price point, but its their gaming technologies that have helped deliver the market share. NVIDIAs The Way Its Meant to be Played is a trademarked slogan denoting a direct involvement in software development as much as they focus on hardware. Wh en the Ageia PhysX software physics technology was purchased back in earl y 2008, that commitment sharpened NVIDIA growing double-edge sword. In this article, Benchmark Reviews will demonstrate how far PhysX technology has come using the recently-released Mafia II video game, which introduces NV IDIA APEX PhysX and GeForce 3D-Vision technology enhancements. While addi ng PhysX support to a video game is nothing new for NVIDIA, allowing APEX Ph ysX features to be computed by the computers central processor is new territory. For this NVIDIA APEX PhysX: CPU vs GPU Efficiency demonstratio n, our tests compare GeForce and Radeon GPUs against the Intel Core i7 C PU.